How to Buy Solo Ads: A Beginner's Guide to Choosing the Right Traffic

Buying solo ads can be a simple way to put your offer in front of an existing email audience. But choosing the wrong traffic can waste your budget, even if you receive the number of clicks you ordered.

Before buying your first campaign, you should understand how solo ads work, how to evaluate a seller, how many clicks to test, what information to ask for, and how to track the results.

Quick Answer

To buy solo ads effectively, first define your target audience and campaign goal, find a seller whose audience matches your offer, check the seller's reputation and traffic information, start with a controlled test, and track clicks, leads and sales separately.

Table of Contents

• What Are Solo Ads?
• What to Decide Before Buying Solo Ads
• Choose Your Target Audience
• How to Find a Solo Ad Seller
• What to Check Before Buying
• Questions to Ask a Solo Ad Seller
• How Many Solo Ad Clicks Should You Buy?
• How Much Do Solo Ads Cost?
• Prepare Your Landing Page
• How to Track Your Solo Ad Campaign
• Common Solo Ad Buying Mistakes
• Solo Ad Buyer Checklist
• Where to Buy Solo Ads
• Frequently Asked Questions
• Conclusion

A simple solo ad buying process: choose your audience, select a traffic source, test the campaign and measure your results.

What Are Solo Ads?

Solo ads are a form of email advertising where an advertiser pays an email-list owner or traffic provider to send a promotional message to subscribers.

The advertiser normally provides the promotional message, landing-page URL, or other campaign information, while the seller sends the traffic to the specified destination.

Solo ads are commonly used for:

• Building an email list
• Generating leads
• Testing landing pages
• Promoting digital products
• Affiliate marketing
• Driving traffic to marketing funnels

If you are new to solo ads, our previous guide explains the complete affiliate marketing funnel: How to Use Solo Ads for Affiliate Marketing .

What to Decide Before Buying Solo Ads

Don't start by looking for the cheapest clicks.

Start by deciding exactly what you want the traffic to accomplish.

Your objective might be:

• Build an email list
• Generate leads
• Promote an affiliate offer
• Test a sales funnel
• Increase traffic to a specific page
• Test a new marketing offer

Start with one measurable goal

If your main objective is email-list building, measure the number of new subscribers and your cost per lead rather than focusing only on the number of clicks.

Choose Your Target Audience

Audience relevance is one of the most important factors when buying solo ads.

A seller may offer thousands of clicks, but those clicks are only useful if the audience has a reasonable connection to your offer.

For example, an affiliate marketing offer may be more relevant to an audience interested in:

• Affiliate marketing
• Online business
• Digital marketing
• Lead generation
• Email marketing
• Entrepreneurship

Before buying, ask what type of audience the seller's traffic is intended to reach.

How to Find a Solo Ad Seller

There are several ways to find solo ad providers.

1. Search for Solo Ad Providers

Search online for providers that specialize in your target niche or geographic market.

2. Use Solo Ad Marketplaces

Some marketplaces allow buyers to compare sellers, reviews, traffic information and available packages.

3. Ask Other Marketers

Recommendations from marketers who have actually tested a traffic source can give you additional information, although you should still evaluate the source independently.

4. Compare Providers Directly

Don't evaluate a provider only by price. Compare the audience, targeting, delivery, tracking and campaign conditions.

What to Check Before Buying

Before placing an order, investigate the seller as carefully as you investigate the affiliate offer itself.

Audience

Ask what niche or interests the audience is associated with and whether it matches your campaign.

Traffic Source

Find out where the traffic comes from and how the provider describes its traffic.

Geographic Targeting

If your campaign targets the USA, UK, Australia or another specific market, check whether the seller provides the geographic targeting you need.

Reviews and History

Look for customer feedback and other available information about previous campaigns.

Tracking

Check whether you can receive useful delivery information and whether you can use your own tracking URL.

Refund or Replacement Policy

Read the seller's terms before purchasing so you understand what happens if the campaign does not deliver as expected.

Don't judge a seller only by price

A lower price per click does not automatically mean a lower cost per lead or customer. Your final campaign economics depend on what happens after the click.

Questions to Ask a Solo Ad Seller

If information isn't clearly provided, ask the seller questions before ordering.

• What niche is the audience interested in?
• Which countries can I target?
• How are clicks delivered?
• Can I provide my own tracking link?
• Is there a minimum order?
• What happens if the campaign doesn't deliver the ordered clicks?
• How quickly can the campaign be delivered?
• Can I choose the delivery date?
• Are there restrictions on the type of offer I can promote?

How Many Solo Ad Clicks Should You Buy?

There is no universal number of clicks that guarantees useful results.

For a first campaign, it can be more practical to run a controlled test rather than immediately purchasing a very large campaign.

Your test should give you enough information to evaluate:

• Click delivery
• Landing-page conversion
• Email opt-in rate
• Email engagement
• Affiliate clicks
• Sales or other conversions

Think beyond clicks

500 clicks are not necessarily better than 200 clicks if the smaller campaign produces more qualified leads and better downstream results.

How Much Do Solo Ads Cost?

Solo ad pricing varies according to the provider, audience, targeting, traffic package and other campaign conditions.

Some sellers price campaigns according to a specified number of clicks, while others may offer different packages or pricing structures.

Instead of asking only:

"How much does one click cost?"

also calculate:

Cost Per Lead = Total Campaign Cost ÷ Number of Leads

For example, if a campaign costs $100 and produces 40 subscribers:

$100 ÷ 40 = $2.50 per lead

This gives you a more useful measurement of your funnel than click price alone.

Prepare Your Landing Page Before Buying

One of the biggest mistakes beginners make is purchasing traffic before their landing page is ready.

Your page should clearly communicate:

• What the visitor will receive
• Why it is useful
• What action they should take
• What happens after they submit the form

Keep the page focused on one primary action.

If you're building an email list, your opt-in form should be easy to find and your lead magnet should be directly related to the traffic source.

How to Track Your Solo Ad Campaign

Tracking should be prepared before the campaign begins.

A basic tracking system can measure:

Traffic

↓

Landing Page Visitors

↓

Email Subscribers

↓

Affiliate Clicks

↓

Sales / Conversions

You can create a separate tracking link for each traffic provider so you can compare campaigns more accurately.

The important point is to avoid treating every visitor as a conversion. Measure what happens throughout the funnel.

Example Solo Ad Campaign Metrics

Metric	Example
Campaign Cost	$100
Clicks	200
Landing Page Visitors	180
Email Leads	45
Affiliate Clicks	18
Sales	3

These numbers are only an illustrative example and should not be treated as typical or guaranteed campaign results.

Common Solo Ad Buying Mistakes

Buying Too Many Clicks Immediately

A large first order can make it harder to understand what caused good or poor results.

Start with a controlled test and use the resulting data to make future decisions.

Choosing Only by Price

The cheapest click isn't necessarily the most valuable click.

Ignoring Audience Relevance

Your offer should make sense for the people receiving the traffic.

Sending Traffic to a Weak Landing Page

Even relevant traffic can perform poorly if the landing page is confusing, slow or unrelated to the advertising message.

Not Tracking the Campaign

Without tracking, you may know how many clicks you bought but not whether those clicks produced useful business results.

Scaling Too Quickly

Don't assume that one successful test automatically means every future campaign will produce identical results.

Solo Ad Buyer Checklist

Use this checklist before purchasing your next solo ad:

☐ Define your campaign objective

☐ Identify your target audience

☐ Confirm the traffic source

☐ Check geographic targeting

☐ Review available seller information

☐ Check customer feedback

☐ Ask about delivery

☐ Ask about tracking

☐ Check campaign requirements

☐ Prepare your landing page

☐ Prepare your email sequence

☐ Set a test budget

☐ Create a tracking link

☐ Decide which metrics you will measure

Where to Buy Solo Ads

If you're ready to test solo ad traffic, you can compare providers based on the audience, targeting, delivery options, tracking and campaign requirements that matter to you.

Ready to Test Solo Ads?

Explore solo ad traffic packages from Solo Ads High Traffic and choose a campaign that fits your traffic and marketing strategy.

🚀 Get Targeted Solo Ads Now Start Growing Your Traffic →

Frequently Asked Questions

What are solo ads?

Solo ads are a form of email advertising where an advertiser pays an email-list owner or traffic provider to send a promotional message to subscribers.

How do I buy solo ads?

Start by identifying your target audience and campaign objective, compare relevant solo ad providers, check their traffic and delivery information, choose a test package and track the campaign from clicks through conversions.

How many solo ad clicks should I buy?

There is no universal number that guarantees a particular result. Beginners can start with a controlled test that provides enough data to evaluate their landing page, lead conversion and downstream results.

How much do solo ads cost?

Solo ad prices vary by provider, audience, targeting, package size and campaign conditions. Compare the total campaign cost with the number of leads and conversions generated.

How do I choose a good solo ad seller?

Look at audience relevance, traffic information, targeting options, customer feedback, delivery terms, tracking options and the seller's campaign requirements.

Can I use solo ads for affiliate marketing?

Yes. Solo ads can be used to drive relevant traffic to an affiliate marketing funnel, subject to the rules of the traffic provider and the affiliate program being promoted.

Are solo ads guaranteed to generate sales?

No. Traffic purchases do not guarantee leads, sales or profit. Results depend on factors including traffic relevance, landing-page conversion, email follow-up, the offer and campaign economics.

Conclusion

Buying solo ads is more than choosing a package and purchasing clicks.

A successful campaign starts with the right audience and continues through your landing page, email follow-up and conversion tracking.

Choose the audience → Evaluate the seller → Start with a test → Track the funnel → Analyze the results → Improve before scaling

Take the time to understand where your traffic comes from and how it behaves after the click. This gives you much more useful information than simply measuring the number of visitors delivered.

If you're ready to test solo ad traffic, you can explore Solo Ads High Traffic and review the available traffic options.

How to Use Solo Ads for Affiliate Marketing: A Beginner's Guide

If you're an affiliate marketer looking for a way to generate targeted traffic without waiting months for organic search traffic, you may have come across solo ads.

Solo ads allow you to pay an email-list owner to send your promotional message to their subscribers. Instead of building an audience from scratch, you can potentially reach an existing audience that is already interested in a particular topic.

But buying clicks alone does not create a successful affiliate campaign.

You need the right offer, landing page, email follow-up, tracking system and traffic source.

Quick Answer

The simplest way to use solo ads for affiliate marketing is to send paid email traffic to a relevant landing page, capture subscribers with permission, and then use useful email follow-up to introduce relevant affiliate products. Track every stage so you can measure the actual cost of leads and sales.

Solo ads can be a useful way for affiliate marketers to reach an existing email audience without waiting months to build their own traffic source. The key is choosing the right audience, offer, landing page, and follow-up strategy.

Table of Contents

• What Are Solo Ads?
• How Do Solo Ads Work for Affiliate Marketing?
• Choose an Affiliate Offer
• Create a Lead Magnet
• Build Your Landing Page
• Prepare Your Email Follow-Up
• Choose a Solo Ad Seller Carefully
• Start With a Test
• Track Your Solo Ad Traffic
• Calculate Your Cost Per Lead
• Measure Solo Ads ROI
• Should You Send Traffic Directly to an Affiliate Offer?
• Solo Ads for USA, UK and Australia
• Common Solo Ad Mistakes
• A Simple Beginner Solo Ads Funnel
• What Do You Need Before Buying Your First Solo Ad?
• Frequently Asked Questions
• Final Thoughts

What Are Solo Ads?

A solo ad is a form of paid email advertising.

You pay a person or company that owns an email list to send your promotional message to its subscribers. The exact arrangement varies by provider, but campaigns are commonly purchased according to a specified number of clicks.

The important distinction is that you are not buying the seller's email list.

The seller remains responsible for its own subscribers. Your goal is to attract interested visitors to your own landing page and, when appropriate, invite them to subscribe to your email list.

A typical solo ad funnel

Solo ad → Landing page → Email opt-in → Thank-you page → Email follow-up → Affiliate offer

How Do Solo Ads Work for Affiliate Marketing?

The process is relatively simple, but each step affects the next one.

1. Choose an Affiliate Offer

Start with the product or service you want to promote.

Don't choose an offer simply because it has a large commission.

Look at:

• Whether the product is relevant to your audience
• The price
• The commission structure
• The sales page
• Refund terms
• Your affiliate program's promotional rules
• Whether the product solves a problem your audience actually has

For example, if you're buying traffic from an audience interested in affiliate marketing, a relevant marketing tool or educational product may make more sense than an unrelated product.

Audience relevance should come before commission size.

2. Create a Lead Magnet

A lead magnet gives visitors a reason to join your email list.

Examples include:

• A checklist
• A short PDF guide
• A tutorial
• A template
• A resource list
• A short video
• A beginner's guide

Your lead magnet should match the promise made in the solo ad.

If the email says "Learn how to build your first affiliate funnel", the landing page should continue that same conversation.

Don't send the visitor somewhere completely unrelated.

3. Build Your Landing Page

Your landing page is one of the most important parts of the campaign.

A simple structure can work well:

• Headline: Explain the main benefit clearly.
• Short explanation: Tell the visitor what they will receive.
• Lead magnet: Show exactly what they are getting.
• Email form: Ask the visitor to subscribe.
• Call to action: Make the next step obvious.

Avoid filling the page with unrelated links and distractions.

The purpose of the page is to make the visitor understand the offer and decide whether they want to subscribe.

4. Prepare Your Email Follow-Up

Don't wait until your first clicks arrive before writing your emails.

Prepare your sequence first.

1. Email 1 — Deliver the resource: Give the subscriber what they requested.
2. Email 2 — Solve a related problem: Provide useful information connected to the lead magnet.
3. Email 3 — Education: Explain a common mistake or misconception.
4. Email 4 — Introduce a solution: Explain how a relevant tool, service or method can solve the problem.
5. Email 5 — Case study or example: Show how the strategy can be applied.
6. Email 6 — Objections: Answer common questions or concerns.
7. Email 7 — Recommendation: Present a relevant affiliate product where appropriate.

The exact number and timing of emails should depend on your audience, offer and email strategy.

5. Choose a Solo Ad Seller Carefully

This is one of the most important decisions in your campaign.

Don't select a seller solely because they offer the cheapest clicks.

Before buying, investigate:

• What niche the list focuses on
• Where the traffic comes from
• What type of subscribers the seller has
• Whether the audience matches your offer
• What tracking information is provided
• Whether the seller has a clear delivery policy
• Whether independent reviews or customer experiences are available
• What countries can be targeted
• How the campaign is delivered

Don't buy based only on click volume

A large number of clicks does not automatically mean a large number of leads or sales. Audience relevance and traffic quality matter.

If you're comparing solo ad providers, you can also explore Solo Ads High Traffic for solo ad traffic for your marketing funnel.

Ready to Test Solo Ads?

If you're ready to test paid email traffic for your affiliate marketing funnel, visit Solo Ads High Traffic to explore available solo ad traffic packages.

Explore Solo Ads Traffic

6. Start With a Test

Your first campaign should be treated as a test, not a guarantee of profit.

Establish a test budget you can afford to lose.

Your goal is to answer questions such as:

• Are visitors interested in the offer?
• Does the landing page generate opt-ins?
• Are subscribers engaging with the emails?
• Are affiliate links receiving clicks?
• Are conversions occurring?
• What is the actual cost per lead?
• What is the actual cost per customer?

How to Track Your Solo Ad Traffic

Tracking is essential.

At minimum, you want to know:

Track the complete funnel

Clicks → Visitors → Leads → Email engagement → Affiliate clicks → Sales

A tracking platform such as ClickMagick can be used to create tracking links and monitor traffic. Your email platform and affiliate network reporting can then help measure later stages of the funnel.

For example:

150 paid clicks

↓

120 landing-page visitors

↓

45 email subscribers

↓

20 affiliate-link clicks

↓

3 sales

Those numbers tell you considerably more than simply knowing that you purchased 150 clicks.

How to Calculate Your Solo Ads Cost Per Lead

A useful starting calculation is:

Cost per lead

Total campaign cost ÷ Number of new leads

For example, if you spend $90 and generate 45 new subscribers:

$90 ÷ 45 = $2 per lead

You can then compare that cost with the revenue generated by your funnel.

Remember that a lead is not the same thing as a sale.

How to Measure Solo Ads ROI

A simple ROI calculation is:

ROI = (Revenue − Cost) ÷ Cost × 100

For example, if you spend $100 and eventually generate $150 in attributable affiliate commissions:

($150 − $100) ÷ $100 × 100 = 50% ROI

This is only an example. Actual results vary depending on the seller, audience, offer, funnel, follow-up and attribution method.

Also consider other costs, such as:

• Email software
• Landing-page software
• Tracking software
• Content creation
• Affiliate refunds or cancellations

Should You Send Solo Ad Traffic Directly to an Affiliate Offer?

Sometimes you can, depending on the affiliate program and its rules, but there is an important trade-off.

If you send traffic directly to an affiliate sales page, you may lose the opportunity to capture the visitor as your own subscriber.

A list-building funnel gives you another opportunity to communicate with people who voluntarily subscribe.

A common structure

Solo ad → Landing page → Email opt-in → Thank-you page → Affiliate recommendation → Email follow-up

Solo Ads for USA, UK and Australia

If you're targeting English-speaking Tier-1 markets such as the USA, UK or Australia, don't assume that traffic from one country will automatically perform better.

Instead, track each country separately whenever your traffic source and tracking setup allow it.

Country	Clicks	Leads	Sales	Cost Per Lead
USA	150	48	3	$2.10
UK	100	31	2	$2.25
Australia	75	26	2	$1.95

The numbers in this table are illustrative examples, not benchmark results.

Common Solo Ad Mistakes

Buying the Cheapest Clicks

Low-cost traffic isn't necessarily low-cost customer acquisition.

A cheap click that never becomes a lead can be more expensive than a higher-priced click that produces qualified subscribers.

Sending Traffic to an Unrelated Page

Your solo ad, landing page and offer should make sense as one continuous journey.

Not Having Email Follow-Up Ready

If someone subscribes and you have nothing useful to send them afterward, you're leaving part of the funnel unused.

Not Tracking Campaigns Separately

If you purchase traffic from several sellers but send everything through the same untracked URL, it becomes difficult to determine which source produced the results.

Scaling Too Early

A single campaign isn't enough information to assume that a seller or funnel will continue producing the same results.

Test, measure and improve before increasing your budget.

Focusing Only on Clicks

Clicks are the beginning of the funnel. What matters afterward is whether those visitors become subscribers, engaged readers and customers.

A Simple Beginner Solo Ads Funnel

The solo ads affiliate marketing funnel: from targeted traffic to email subscribers, affiliate offers and sales tracking.

What Do You Need Before Buying Your First Solo Ad?

Before ordering traffic, make sure you have:

• ☐ A relevant affiliate offer
• ☐ A landing page
• ☐ A lead magnet
• ☐ An email autoresponder
• ☐ A welcome/follow-up sequence
• ☐ A thank-you page
• ☐ Tracking links
• ☐ A defined test budget
• ☐ A way to measure leads and sales
• ☐ A clear affiliate disclosure where required

Before buying traffic

If several of these pieces are missing, finish your funnel first rather than sending paid traffic to an unfinished system.

Frequently Asked Questions

Are solo ads good for affiliate marketing?

Solo ads can be used for affiliate marketing, particularly when the traffic is relevant to the offer and the campaign uses a properly prepared funnel. However, buying clicks does not guarantee leads, sales or profit.

Can beginners use solo ads?

Yes. The basic setup can be relatively simple: a landing page, email system, relevant offer, tracking and a solo-ad campaign. Beginners should nevertheless start with controlled tests rather than assuming that a particular seller or offer will be profitable.

How much should I spend on my first solo ad?

There is no universal amount that guarantees useful results. Choose a test budget that you can afford to lose and large enough to produce meaningful data for your funnel.

Should I send solo ad traffic directly to my affiliate link?

You can, depending on the affiliate program and its rules, but sending visitors through a relevant opt-in funnel can give you the opportunity to build an email relationship rather than relying entirely on one visit.

How do I track solo ad conversions?

Use a tracking link for each traffic source and connect it with your landing-page, email and affiliate reporting where possible. The goal is to identify clicks, leads and downstream conversions separately.

Are solo ads guaranteed to make money?

No. Results depend on factors such as audience relevance, traffic quality, landing-page conversion, email engagement, the affiliate offer and the economics of the campaign.

Final Thoughts

Solo ads can give affiliate marketers a way to test paid email traffic without first building a large audience themselves.

But the objective shouldn't simply be to buy as many clicks as possible.

A better approach is to build the complete system:

Relevant traffic → Useful landing page → Permission-based email list → Helpful follow-up → Relevant affiliate offer → Measurable results

Start with a controlled test, track what happens at every stage and use the data to decide what to improve.

The traffic source is only one part of the equation. Your funnel determines what happens after the click.

Want to Try Solo Ads?

If you have your funnel ready and want to test targeted email traffic, you can explore the available solo ad packages from Solo Ads High Traffic.

🚀 Get Targeted Solo Ads Now Start Growing Your Traffic →

Top Email Spam Trigger Words

Top Email Spam Trigger Words to Avoid in 2021

The spam folder is a curse for every marketer, isn’t it? 

Going to the spam folder, mail can’t reach the client. So an email marker should more careful. It can happen for several reasons. But in most cases, it happens for using some spam trigger keywords. Being a professional email marketer, you should know what words are they. 

Knowing such spam keywords you can avoid those words and lies in the inbox folder for your clients. Without wasting time let’s learn about some email spam words.

Actionable Words

Using these words is necessary for a marketer but sometimes exceeding use of this word leads your email towards spam. Remember, as I said not to use exceed these words but while necessity comes you can use a call to action words. Let’s see some of them:

• Do it today
• Don’t delete
• Don’t hesitate
• Double your
• Earn
• Explode your business
• Buy
• Click
• Collect
• Compare
• Compete for your business
• Dig up dirt on friends
• Access   
• Apply now
• Act Now!
• Apply Online
• Avoid
• Bonus
• Get
• Giveaway
• Help
• Increase sales
• Increase traffic
• Increase your sales
• Join millions
• Leave
• Lose
• Meet singles
• Open
• Opt-in
• Order
• Please read
• Print form signature
• Print out and fax
• Produced and sent out
• Remove
• See for yourself
• Sign up free today
• Stop
• Subscribe
• Take action now
• Unsubscribe
• Visit our website
• Win

Competition Related Words

Sometimes these types of words can lead your email to the spam folders. Always use these words in a proper way.

• Congratulations

• Giving away

• Prize

• Prizes

• Talks about prizes

• Who really wins?

• Win

• Winner

• Won

• You are a winner!

• You have been selected

• You’re a Winner!

Overuse of Character

Overuse character irritates a reader. That’s why while using these characters you should be careful. For instance:

• 4U

• !

• $

• #

• %

• $$$

Finance related words

Using this word is not a bad thing but as I said you should use it in the right way. We have discussed some of these words below so that you can understand them.

• Additional income

• Apply Online

• Avoid bankruptcy

• Be your own boss

• Beneficiary

• Big bucks

• Billion

• Billion dollars

• Calling creditors

• Cash

• Cash bonus

• Casino

• Cents on the dollar

• Check

• Check or money order

• Collect child support

• Consolidate debt and credit

• Consolidate your debt

• Cost

• Credit

• Credit bureaus

• Credit card offers

• Discount

• Double your

• Double your income

• Earn $

• Earn extra cash

• Earn per week

• Easy terms

• Eliminate bad credit

• Eliminate debt

• Expect to earn

• Extra income

• Fast cash

• Financial freedom

• Financially independent

• For free

• For just $xxx

• Free grant money

• Free investment

• Free money

• Get out of debt

• Get paid

• Hidden assets, etc.

Conclusion

Now that you have already known about some important email spam trigger words. What you have to do, try to avoid these words but when necessity comes then use them. You can use our free email spam words checker.

But don’t overuse them ever. And, did you like this article? Or, if you know any more spam trigger words like these, let us know in the comment box below. We would love to hear them. Have a nice day, thanks!!!

Ways to Improve Your Email Open Rates

7 Effective Ways to Improve Your Email Open Rates

How can I improve my email open rates? 

Well, this is one of the most-asked questions coming up from marketers nowadays. Many marketers apply some sorts of tricks to make people open emails. That's not a desirable option at all!

That’s why, in this article, we have come up with 7 battle-proven ways to improve your email open rates immediately. So, without further ado, let’s get started!

Always Provide Value

Well, you’ve come to read my article and there is a reason behind it, Right? But what was that? Because we provided something valuable for you, didn’t we? The information given in the title was of value to you at that very moment. 

So you will have to serve something that adds value for your target subscribers to make them open your messages in their inbox, as well.

Create a Welcome Series

Your new email subscribers are most likely to open your emails and take action. So grab the chance immediately with a welcome series of emails. 

Subscribers who receive welcome emails tend to show more interest in long-term engagement with a brand. And the more engaged your subscribers will be, the more they open your emails.

Set Your Goals

Fix the goals for your welcome series and your target audience. Some common goals are:

• Preference center: Increase subscribers to offer more information about themselves in a preference center.
• Encourage new leads: Build up a close relationship with your new leads by making them know you.
• Phone call: Trigger leads to set up a sales call.

Decide On Content And Timing

When you have fixed your goals, take your time to figure out how you will obtain them, and how many messages you need to deliver to reach your goals. Fix your content and make a decision about what you want to say in your messages. Then fix the timing of your emails. 

For new opt-ins, a three-part welcome series might be an easy place, to begin with. And the first email should be sent out as soon as possible after signing up, within 1 to 48 hours. You can also have a look at the best times and days to send your emails.

Personalize your emails

A study shows that personalized emails can offer six-time more transaction rates. And users are 26% more likely to open personalized subject lines. It is so simple like the adding of the first name to the subject line as well as body copy. 

Or, it can be as sophisticated as constantly updating picture content based on previous purchases.

Segment Your List

Relevancy is considered all in all in terms of email. And, Segmented emails perform better than generic emails all the while. An interesting fact provided by the DMA is targeted and segmented emails produce 58% of all revenue. This is because if you send emails you should segment them just like A/B testing subject lines.

There are several ways to segment email campaigns and you can segment by:

• Job title.
• Stage in the sales cycle.
• Company size.
• Average order value.
• Time on email listing.

Cleaning Your Email List

If you keep on mailing to backdated email addresses, it will end up being totally worthless to invest your time in increasing email open rates. Because people often change their jobs, stop checking older emails and unsubscribe. So the fact is that you are losing almost 20% of email subscribers every single year. That’s pathetic, right? 

Cleaning your email list a couple of times every year is a smart option to increase your email open rates, click-through rates as well. In this way, you will only be able to focus on the people who can turn into customers. Also cleaning up your email list decreases bounces and spam complaints.

Let’s get to some effective hacks to clean out your list: 

• Verify your older lists.
• Observe hard and soft bounces.
• Don’t neglect your new subscribers.

Final Thoughts

By now you’ve come to know some killer tips to improve your email open rates. Hopefully, you would love to follow these aforementioned ways to grow your online business faster.

Tips To Create a High Converting Landing Page

6 Tips To Create a High Converting Landing Page

A landing page is a page that has especially been designed to attain a specific goal such as to achieve the user’s contact information, register for a webinar, or make a purchase. 

Making a good looking landing page isn’t a hard nut to crack, but some work needs to be done for sure. Since a good landing page that meets the needs of the clients can make the most out of your business. 

But wait! That doesn’t only mean simply designing a “good-looking” page. You may have an eye-catching landing page, but is it high-converting?

So, how to create a high-converting landing page that hooks the customers to the page? Sit tight and keep on reading. 

Within the next 5 minutes, we will go over some essential tips to create a high-converting landing page that will help grow your business to the next level.

However, bear in mind that there is no perfect landing page. You just need to work on making them better over time.

Here are 6 essential tips that will help you create your high-converting landing page.

A Killer Headline

Hook your customers with an enticing headline. Keep in mind you have got just a few seconds in hand to hook them up with your page because this is the first thing every visitor will read.  And they will make a decision if they will go for further reading.  

So smartly utilize this golden opportunity. Not to mention, the key to winning or losing depends on this headline. Take your time and explain the benefits you are providing to clients within a single sentence.

You need not discuss features rather talk about how the users will be benefitted. Put your users first always. 

And you have to spend as much time as possible to craft this single element. But why? Because studies have shown that more than 90% of customers reading your headline will read your CTA too. That’s amazing, right?

A Stellar Offer

Who doesn’t want to get an offer? We all do! So you can offer something for free, otherwise, your conversion rates won’t increase. If you aim to get new subscribers to your blog, offer something like an in-depth article on your chosen topic for free. 

Or, if you want people to sign up for your webinar, make people understand why it is unique from others. And, how will your webinar benefit them?

Eye-catching Images

Well, we know a picture is worth a thousand words, right? 

After reading the headline, if users notice an image relevant to the topic, they will be inspired to give your page a second chance.

 Don’t just use the old stock image always, that’s boring! Instead, try something new that is eye-soothing for the users. And always make sure your image shows off the benefits to the users.

A Nice Video

Videos are more effective than images, do you agree? 

Needless to say, relevant videos can be a great bet to increase your conversion rate faster. An interesting fact is- using videos on your landing pages could improve conversions up to 86%. That's brilliant!

Trust Indicators

If customers don’t even know what they should do on your landing page, it won’t really bring the best result for you. That’s why a strong CTA is so important for your landing page. 

Keep it clear and assertive like “Sign up here”, “Download now”, and “Add to cart”. Keep in mind your CTA must be customized as per your offers and audiences.

Final Words

Okay, there you have it. Try to follow the aforementioned tips and, hopefully, they will help you improve your conversion rates gradually.

And if you have got any questions related to this topic, you can share’em with us in the comment box below. We would really love to hear’em out. 

Have a nice day, spread goodness, thanks for being with us!!!

The Best Times to Post on Social Media

What Are The Best Times to Post on Social Media?

Nowadays, we face a most-asked question that is- Is there really the best times to post on social media?

The simple answer is, yes. Whenever your target audience is most active and likely to see as well as engage with your content is the best time for you to post on social media. You can get more likes, comments, shares, and clicks out of your great content if you post at appropriate times.

So, the most important query is- what are the best times to post on social media channels?   

Sit back and keep on reading, we will let you know some of the best times to post on social media like Facebook, Twitter, Instagram, and so on.

The best times to post on social media actually depend on the platform that you use and also on how your specific audience co-operates with that platform, as well as the regions and time zones you are aiming at. It also depends on your marketing goals such as clickthroughs and shares.

Best Times to Post on Facebook

People can log in to their Facebook profile on both mobile devices and computers as well as both at work and home. It depends on you how you use it.

The average best time to post on Facebook is 9 a.m. while people are just getting to work and being online for the first time. Apart from this, a higher clickthrough rate is seen from 11 a.m. to 12 p.m. while guys are passing their lunch break. Plus, from 3 p.m. to 4 p.m. is also the best posting time for B2B, B2C, and software companies. 

Besides, From Thursday to Sunday are the best days to post on Facebook.

Best Times to Post on Instagram

We know Instagram is aimed for use on mobile phones. A recent survey has shown that in the USA approximately 60% of Instagram users use the app on a regular basis. Though the engagement rate with content is typically higher during weekends rather than during the workdays.

The average best times to post on Instagram are 1 pm and 5 pm during lunch hours and at the end of every workday respectively.

B2B companies get the most high-clickthrough rates from 12 p.m. to 1 p.m. and 5 p.m. to 6 p.m. and even from 8 p.m. to 9 p.m while people are just wrapping up the day’s activities. In addition to it, Friday is the best day to post on Instagram.

Best Times to Post on Twitter

People can use Twitter on both mobile devices and computers as well as both at work and home, like Facebook. It also heavily depends on the audiences how it is used, however, folks usually use it to read something in their free time, like work breaks and so on, or use it as an RSS feed.

On average, the good times to post a tweet on Twitter are approximately from 8 a.m. to 10 a.m. as well as 6 p.m. to 9 p.m. so, it is clear that it works best for you both in the morning and the evening.

B2C organizations see the highest clickthrough rates on their contents between 8 a.m. to 10 a.m. and noon as well as 7 p.m. to 9 p.m.

To get a maximum number of retweets and clickthroughs, you can target the noontime or in the evening from 5 to 6 p.m.

Weekends are the best days to tweet for B2C organizations. For B2B companies, on the other hand, weekdays are the best days to tweet. As people do the shopping for their businesses on weekdays and personal needs when they are free from work on weekends.

Best Times to Post on LinkedIn

A recent study has shown that nearly 25% of all adults in the USA use LinkedIn. Most of them use it for professional purposes during work hours.

You should target between 10 a.m. to noon to post on LinkedIn. For B2C, media, as well as higher-end companies, 12 p.m., 8 a.m., and 10 a.m. respectively are the best times to get maximum results and higher engagement rates with their contents. Plus, Wednesday is the best day to post on LinkedIn.

Final Words

To wrap it all up, we have come to know that the best times to post on social media are the hours that work for your target audience. If you can collect the authentic data provided by the experts, and your experiments, you can easily understand your specific audience’s behavior. 

Thus, you can point out the best times for you to launch your great content at the right times that will boost engagement rates. If you want to improve your social media marketing you can have a look at this post where we list the best social media automation tools.