How to avoid your email from being marked as spam?
It is annoying when you come to know that your email goes to the spam folder of your client even though you are not a spammer. As an email marketer, it is really a matter of worry. It can be happened at any time for a particular client or for all clients when you send them any email. So it becomes mandatory for you to know the reason behind this phenomenon.
But no more worries! In this article, we will discuss some possible reasons behind this problem and how to get rid of it.
Poor Domain Reputation
If you are using free email providers like Gmail, Yahoo, etc then they have strict DMARC policies. That is why when you are doing email marketing through these free email providers, it is most possible for going emails into the spam folder. So what you can do that, you can create an email on your domain. As it is not free, you can set your own DMARC policies that will tell receiver servers how to handle emails. Thus your email will not go to the client spam folder.
Spam-like content
Sometimes, an email marketer makes content that looks like spam content. For example, you make a title that is something fishy or greedy. And the email copy is poorly written with a big font and flashy color. There can be grammatical errors or spelling mistakes. The link you provide can be like a spam link. So if you avoid such kinds of mistakes, you can avoid your email being marked as spam.
Collect emails without permission
Bad design
Design is an important part that describes your proficiency and professionalism. You can’t send image-only emails, non-responsive emails means that are not fit according to devices, using HTML code in the email. This type of email format describes bad email design. That’s why you should be more careful while designing your email.
Violation of spam laws
You may see emails that come to you have an "unsubscribe" button at the bottom of the email copy. This is under a spam law. If you are not using the "unsubscribe" button, use it from today. It makes your email more competent and will help you gain the trust of your clients. You need to bear in mind that lengthy emails can go to the spam folder.
The perfect size for an email is 15 to 100 KB. That’s why, if your email exceeds this length, it will go straight to the spam folder. So, do try to follow this restriction.
Poor engagement
Have you ever noticed that when you don’t open any email for a long time that comes to you from a particular sender, those emails are most likely to go to spam or promotion folder?
It happens as you didn’t open emails that came from the particular sender for a long time. This is called poor engagement. To remove this problem you have to delete some inactive users or non-responding users. Hence, try to make your email engaged to real users.
Bad IP Reputation
It is beyond saying that the IP address plays a vital role in every sector of internet marketing. If you are using shared IP, try to convert it into a dedicated IP. It will give you additional security.
Additionally, in most cases shared IP can create a lot of unexpected problems for email marketers. So it’s much better to try to avoid using shared IP if you can afford a dedicated one.
Final Thoughts
Finally, I would say that find out the problems which you haven’t solved yet from the ones discussed above. For example, if you see your domain reputation is good, but your email design isn’t, try to improve your design first. Thus, solve every possible problem one by one, and always keep an eye on the inbox of your client.
And, let me know how this article made your day in the comment box below.
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