Thursday, 28 January 2021

The Best Times to Post on Social Media

What Are The Best Times to Post on Social Media?


Best Times to Post on Social Media


Nowadays, we face a most-asked question that is- Is there really the best times to post on social media?

The simple answer is, yes. Whenever your target audience is most active and likely to see as well as engage with your content is the best time for you to post on social media. You can get more likes, comments, shares, and clicks out of your great content if you post at appropriate times.

So, the most important query is- what are the best times to post on social media channels?   

Sit back and keep on reading, we will let you know some of the best times to post on social media like Facebook, Twitter, Instagram, and so on.

The best times to post on social media actually depend on the platform that you use and also on how your specific audience co-operates with that platform, as well as the regions and time zones you are aiming at. It also depends on your marketing goals such as clickthroughs and shares.

Best Times to Post on Facebook

The Best Times to Post on Facebook

People can log in to their Facebook profile on both mobile devices and computers as well as both at work and home. It depends on you how you use it.

The average best time to post on Facebook is 9 a.m. while people are just getting to work and being online for the first time. Apart from this, a higher clickthrough rate is seen from 11 a.m. to 12 p.m. while guys are passing their lunch break. Plus, from 3 p.m. to 4 p.m. is also the best posting time for B2B, B2C, and software companies. 

Besides, From Thursday to Sunday are the best days to post on Facebook.

Best Times to Post on Instagram

Best Times to Post on Instagram

We know Instagram is aimed for use on mobile phones. A recent survey has shown that in the USA approximately 60% of Instagram users use the app on a regular basis. Though the engagement rate with content is typically higher during weekends rather than during the workdays.

The average best times to post on Instagram are 1 pm and 5 pm during lunch hours and at the end of every workday respectively.

B2B companies get the most high-clickthrough rates from 12 p.m. to 1 p.m. and 5 p.m. to 6 p.m. and even from 8 p.m. to 9 p.m while people are just wrapping up the day’s activities. In addition to it, Friday is the best day to post on Instagram.

Best Times to Post on Twitter

Best Times to Post on Twitter

People can use Twitter on both mobile devices and computers as well as both at work and home, like Facebook. It also heavily depends on the audiences how it is used, however, folks usually use it to read something in their free time, like work breaks and so on, or use it as an RSS feed.

On average, the good times to post a tweet on Twitter are approximately from 8 a.m. to 10 a.m. as well as 6 p.m. to 9 p.m. so, it is clear that it works best for you both in the morning and the evening.

B2C organizations see the highest clickthrough rates on their contents between 8 a.m. to 10 a.m. and noon as well as 7 p.m. to 9 p.m.

To get a maximum number of retweets and clickthroughs, you can target the noontime or in the evening from 5 to 6 p.m.

Weekends are the best days to tweet for B2C organizations. For B2B companies, on the other hand, weekdays are the best days to tweet. As people do the shopping for their businesses on weekdays and personal needs when they are free from work on weekends.

Best Times to Post on LinkedIn

Best Time to Post on Linkedin

A recent study has shown that nearly 25% of all adults in the USA use LinkedIn. Most of them use it for professional purposes during work hours.

You should target between 10 a.m. to noon to post on LinkedIn. For B2C, media, as well as higher-end companies, 12 p.m., 8 a.m., and 10 a.m. respectively are the best times to get maximum results and higher engagement rates with their contents. Plus, Wednesday is the best day to post on LinkedIn.

Final Words

To wrap it all up, we have come to know that the best times to post on social media are the hours that work for your target audience. If you can collect the authentic data provided by the experts, and your experiments, you can easily understand your specific audience’s behavior. 

Thus, you can point out the best times for you to launch your great content at the right times that will boost engagement rates. If you want to improve your social media marketing you can have a look at this post where we list the best social media automation tools.



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