6 Tips To Create a High Converting Landing Page

A landing page is a page that has especially been designed to attain a specific goal such as to achieve the user’s contact information, register for a webinar, or make a purchase.

Making a good looking landing page isn’t a hard nut to crack, but some work needs to be done for sure. Since a good landing page that meets the needs of the clients can make the most out of your business.

But wait! That doesn’t only mean simply designing a “good-looking” page. You may have an eye-catching landing page, but is it high-converting?

So, how to create a high-converting landing page that hooks the customers to the page? Sit tight and keep on reading.

Within the next 5 minutes, we will go over some essential tips to create a high-converting landing page that will help grow your business to the next level.

However, bear in mind that there is no perfect landing page. You just need to work on making them better over time.

Here are 6 essential tips that will help you create your high-converting landing page.

A Killer Headline

Hook your customers with an enticing headline. Keep in mind you have got just a few seconds in hand to hook them up with your page because this is the first thing every visitor will read. And they will make a decision if they will go for further reading.

So smartly utilize this golden opportunity. Not to mention, the key to winning or losing depends on this headline. Take your time and explain the benefits you are providing to clients within a single sentence.

You need not discuss features rather talk about how the users will be benefitted. Put your users first always.

And you have to spend as much time as possible to craft this single element. But why? Because studies have shown that more than 90% of customers reading your headline will read your CTA too. That’s amazing, right?

A Stellar Offer

Who doesn’t want to get an offer? We all do! So you can offer something for free, otherwise, your conversion rates won’t increase. If you aim to get new subscribers to your blog, offer something like an in-depth article on your chosen topic for free.

Or, if you want people to sign up for your webinar, make people understand why it is unique from others. And, how will your webinar benefit them?

Eye-catching Images

Well, we know a picture is worth a thousand words, right?

After reading the headline, if users notice an image relevant to the topic, they will be inspired to give your page a second chance.

Don’t just use the old stock image always, that’s boring! Instead, try something new that is eye-soothing for the users. And always make sure your image shows off the benefits to the users.

A Nice Video

Videos are more effective than images, do you agree?

Needless to say, relevant videos can be a great bet to increase your conversion rate faster. An interesting fact is- using videos on your landing pages could improve conversions up to 86%. That's brilliant!

Trust Indicators

If customers don’t even know what they should do on your landing page, it won’t really bring the best result for you. That’s why a strong CTA is so important for your landing page.

Keep it clear and assertive like “Sign up here”, “Download now”, and “Add to cart”. Keep in mind your CTA must be customized as per your offers and audiences.