7 Effective Ways to Improve Your Email Open Rates

How can I improve my email open rates?

Well, this is one of the most-asked questions coming up from marketers nowadays. Many marketers apply some sorts of tricks to make people open emails. That's not a desirable option at all!

That’s why, in this article, we have come up with 7 battle-proven ways to improve your email open rates immediately. So, without further ado, let’s get started!

Always Provide Value

Well, you’ve come to read my article and there is a reason behind it, Right? But what was that? Because we provided something valuable for you, didn’t we? The information given in the title was of value to you at that very moment.

So you will have to serve something that adds value for your target subscribers to make them open your messages in their inbox, as well.

Create a Welcome Series

Your new email subscribers are most likely to open your emails and take action. So grab the chance immediately with a welcome series of emails.

Subscribers who receive welcome emails tend to show more interest in long-term engagement with a brand. And the more engaged your subscribers will be, the more they open your emails.

Set Your Goals

Fix the goals for your welcome series and your target audience. Some common goals are:

Preference center: Increase subscribers to offer more information about themselves in a preference center.
Encourage new leads: Build up a close relationship with your new leads by making them know you.
Phone call: Trigger leads to set up a sales call.

Decide On Content And Timing

When you have fixed your goals, take your time to figure out how you will obtain them, and how many messages you need to deliver to reach your goals. Fix your content and make a decision about what you want to say in your messages. Then fix the timing of your emails.

For new opt-ins, a three-part welcome series might be an easy place, to begin with. And the first email should be sent out as soon as possible after signing up, within 1 to 48 hours. You can also have a look at the best times and days to send your emails.

Personalize your emails

A study shows that personalized emails can offer six-time more transaction rates. And users are 26% more likely to open personalized subject lines. It is so simple like the adding of the first name to the subject line as well as body copy.

Or, it can be as sophisticated as constantly updating picture content based on previous purchases.

Segment Your List

Relevancy is considered all in all in terms of email. And, Segmented emails perform better than generic emails all the while. An interesting fact provided by the DMA is targeted and segmented emails produce 58% of all revenue. This is because if you send emails you should segment them just like A/B testing subject lines.

There are several ways to segment email campaigns and you can segment by:

Job title.
Stage in the sales cycle.
Company size.
Average order value.
Time on email listing.

Cleaning Your Email List

If you keep on mailing to backdated email addresses, it will end up being totally worthless to invest your time in increasing email open rates. Because people often change their jobs, stop checking older emails and unsubscribe. So the fact is that you are losing almost 20% of email subscribers every single year. That’s pathetic, right?

Cleaning your email list a couple of times every year is a smart option to increase your email open rates, click-through rates as well. In this way, you will only be able to focus on the people who can turn into customers. Also cleaning up your email list decreases bounces and spam complaints.

Let’s get to some effective hacks to clean out your list:

Verify your older lists.
Observe hard and soft bounces.
Don’t neglect your new subscribers.

Final Thoughts

By now you’ve come to know some killer tips to improve your email open rates. Hopefully, you would love to follow these aforementioned ways to grow your online business faster.